Fleming's Prime Steakhouse & Wine Bar is an American steakhouse restaurant chain owned and operated by Bloomin' Brands, headquartered in Tampa, Florida. Founded in 1998 by Paul Fleming and Bill Allen, Fleming's first location was in Newport Beach, California. By 2014, the company had grown to 66 locations throughout 28 states, with the newest located on the iconic Las Vegas Strip. The company is an upscale formal-attire dinner-only restaurant that specializes in prime steak and wine. Fleming’s has garnered respect and notoriety in the industry for being a leader in innovations, often the first to market with unique offerings in the upscale steakhouse segment including the Fleming's WiNEPAD® digital wine list, Fleming’s Small Plates, the now famous 5-6-7 bar menu and Bar la Carte offerings, among others. The Fleming’s 100 is a brand trademark that consists of a collection of 100 wines available by the glass or bottle. Fleming’s is the recipient of numerous prestigious awards for the program, including Wine Enthusiast’s annual Award of Distinction and Wine Spectator Magazine’s Award of Excellence.