In today’s fragmented world, psychographic profiling is more important to marketers than ever. Yet the art of figuring out how to effectively reach and convert audiences remains a daunting task. Ranker Insights brings precision and depth to what has typically been the very “fuzzy” exercise of psychographic profiling.
Each month over 35 million people visit Ranker to cast their votes on thousands of online polls about Films, Celebrities, TV, Music, Sports, and more, providing a treasure trove of proprietary self-reported preference data across 1.1 million interests.
Powered by Ranker’s unprecedented data collection engine, the Ranker Insights platform was developed to provide data-driven audience insights, both at scale and in precise context. Contact us to learn more about how we can work with you on a custom API basis.
Too often marketers are forced to rely upon generic surface-level data when making pivotal decisions. By collecting and connecting audience opinions across 1.1 million interests, Ranker Insights unmasks not-so-obvious correlations between the people, places, and things that fans are most passionate about.
Marketers are using Ranker Insights intel to inform the creative process, laser-target the right audiences (and avoid the wrong ones), buy media more efficiently, and make data-driven strategic decisions.