Beko is a domestic appliance and consumer electronics brand of Arçelik A.Ş. controlled by Koç Holding. Beko Elektronik A.Ş. was a Turkish consumer electronics manufacturer, owned by Arçelik. In 2004, Beko Elektronik purchased Grundig and by January 2005, Beko and its rival Turkish electronics and white goods brand Vestel accounted for more than half of all TV sets manufactured in Europe. In April 2008, Beko Elektronik A.Ş. renamed itself Grundig Elektronik A.Ş. At the Extraordinary General Shareholders Meeting of Arçelik A.Ş. on 29 June 2009, it was decided to merge Arçelik A.Ş. with the company's subsidiary, Grundig Elektronik A.Ş. by taking over all of Grundig's assets and liabilities in whole. The "Beko" brand name continues to be in use for a number of Arçelik Group products such as television sets, refrigerators, washing machines and dishwashers, in several countries. Beko is the official sponsor of the Turkish, German, Italian and Lithuanian premier basketball leagues, as well as the Aris Salonika football team in Greece.