Lil Jon's unconventional approach to hip-hop - punctuated by shouting his catchphrases such as "Okay!" and "What?!" - helped turn the rapper into one of the genre's most successful artists. The undisputed "King of Crunk" released several of the most infectious singles that were played relentlessly at parties and nightclubs worldwide, including the hits "Get Low" (2003) and "Salt Shaker" (2003). Lil Jon's duet with R&B sensation Usher, titled "Yeah!" (2004), topped the charts, won a Grammy Award, and became an instant hip-hop classic, thanks to its pulse-pounding beats and unforgettable hooks. While his talent was his ticket to fame, there was no doubt Lil Jon's eccentric, hardworking and fun-loving personality also helped to make him one of the most highly sought-after masterminds in music.