Kyunki Saas Bhi Kabhi Bahu Thi is an Indian soap opera that premeired on July 3, 2000 on Star Plus. The show revolves around an ideal daughter-in-law Tulsi Virani, the daughter of a pandit married to the grand-son of rich business tycoon Govardhan Virani. The role of the protagonist Tulsi Virani was played by Smriti Irani. The is co-produced by Shobha Kapoor and Ekta Kapoor under their banner Balaji Telefilms. Produced with the back-drop of Gujarat and the concept of ideal gujarati joint family, the show received both critical acclaim and path breaking success, with Irani receiving the highest accolades for her performance; she was called "the ideal bahu of India and Indian Television". In addition, the show has received widespread praise for portraying women as powerful, contributing something unique to a typically male-dominated society and showing various concepts of win of truth over evil.